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Venture · Creator Economy
Prasun Fine Arts
Guided a friend's Mandala-art hobby onto Instagram and into a full-time creative business, acknowledged in her first published book.
Prasun is a good friend of mine — probably the most creative friend of mine. After she posted artwork to her WhatsApp status, I saw Instagram's potential for rapidly establishing our brand and encouraged her to launch an Instagram page. We experimented with monetization and scaling for Prasun Fine Arts.
Prasun acknowledged me in her first book (a Mandela drawing book) and became a full-time artist with successful monthly profits. Her stated future goal: to democratise and productionize original artwork.